AUTO-Consulting: In Russia, auto company spent $ 120 million on advertising

Last year, advertisers spent on the road to promote $ 120 million, a 77% more than in 2004. Almost half of the cost falls on the press, respectively, and want to divide the pie more: over the past two years on Russia’s market came five licensed automotive publications. But to compete for budgets licensees have not with Russia’s editions, but with the usual gloss.

19 May 2006 | advertising, auto company, cost, half, market, publication, russia

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The volume of car production in the industrial assembly in Russia for 11 months increased over the same period of 2005 to 74% - up to 245,547 cars, said Deputy Director of the Department of Industry Ministry of Industry of Russia Viktor Semenov.
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The volume of the market for new cars in Russia last year reached nearly $ 60 billion, according to PricewaterhouseCoopers, the Russians began to buy more cars at higher prices.
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In 2006 sales of passenger cars and light commercial vehicles in Russia amounted to about two million pieces.
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Not a secret that for some people’s cars - a means of transportation, element, emphasizing their image, but for someone the car and remains a luxury.